One amazing feature of automated marketing tools like Pardot is the ability to change your marketing content based on the prospects profile; it’s called dynamic content. Dynamic content is great for targeting specific prospects and ensuring they get content curated just for them, which as you could imagine is a great tool for financial services!
Summer is here and so comes the Summer ’17 release of Salesforce! This update brings in a whole bunch of new features and changes to core Salesforce experience. Here are a few we think you should take note of.