TechnoMile Helps SuperMetal Increase Their Sales Team’s Win Rate
SuperMetal is a leading construction company that supplies, designs, and builds infrastructures for commercial, industrial, and institutional use. What began as a small family business in 1959 has grown into a large scale operation with offices all over North America. Their outstanding delivery and ability to put customers first has led them to become a premier contractor with clients from all over the world. Most recently, their desire to grow in the American market has led them to open up a new production facility to meet and support growing demand for their services.
Previously they used Microsoft Outlook to keep track of their growing number of contacts. Although the e-mail management tool allowed them to reach out to clients, it had limited capabilities. They wanted a true CRM that would allow them to store contact information and record account details to support their sales and operations team.
In order to build a steady pipeline of opportunities for future revenue growth and streamline their sales process, they identified a need to upgrade their CRM database quickly. They needed a scalable system that would support their business expansion process, store and organize data more effectively, and then be able to leverage that data as a way to improve the sales process and strengthen relationships with customers.
As first time Salesforce users, the company was drawn to using cloud-based tools because of its enhanced reporting abilities, collaboration, and flexibility. TechnoMile worked closely with SuperMetal’s sales and operations team so they could streamline the sales process and also increase their sales representatives win rate exponentially through a series of well-executed CRM customizations.
By using Salesforce.com, SuperMetal was able to view and connect with their contacts while being able to track and record details all in one central database. Their wide and varied client list made up of general contractors, developers, and architecture firms could now be categorized and it became easier to address their unique needs within this system.
Since their team was on the road most of the time, having access to this data 24/7 gave them the ability to locate the right members for certain projects at a glance.
Since SuperMetal was afraid of a low user adoption rate TechnoMile provided comprehensive online training and on-going administrative support. The hands-on training put the company at ease and enabled them to confidently execute tasks on a daily basis.
- Able to organize and process data more effectively in one central system
- Increase productivity of their sales and operation team
- Increase interaction and communication with clients leads to positive feedback
- Detailed data allowed sales reps to refine sales pitch and increase win rate